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To promote the newest Mission Impossible, Paramount Pictures's digital marketing department launched "Mission Month." Fans were sent self-destructing Snapchat messages from Ethan Hunt (Tom Cruise) to participate in activities such as solving codes and running like a spy.

 

As an intern, I created graphics to add to Mission Impossible's Snapchat story, where fan submissions were included as well.

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Results:

  • Estimated total impressions: 65M
  • 2015 Clio Entertainment - Silver Winner
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